The explosive growth of Google and other search engines has changed everything about how consumers find and research real estate. As a result, SEO has become the cornerstone of any successful real estate marketing strategy.
Savvy agents who use this to their advantage generate a lot more sales and transactions.
But, as many business owners have learned, getting a website up and running is just the beginning. You then need to drive in traffic from your target audience, then convert that traffic into leads and sales.
There are all sorts of tips available online for boosting organic traffic on a real estate website. Yet, so many of them are about improving the content and appearance of your website, which is probably the least important route to success.
In reality, there's nothing fancy about real estate SEO. It's as simple as hiring an experienced SEO expert, and agreeing on which keywords you'd like to target.
The SEO specialist will then have the responsibility of pushing your website to the top spots in Google for these keywords.