Shopify SEO Consultant

Let's get straight to the point.

Traffic is one of the main factors that can not only increase your month-to-month revenue, but also increase your store's valuation in the case of an exit strategy.

This is especially true if you drive in the right type of traffic, that consists of shoppers and not only dwellers.

That's where organic search traffic comes into the equation.

According to the analytics data I've personally observed on countless ecommerce websites, organic search traffic tends to convert exceptionally well. And with the right SEO strategy, you can literally flood your website with potential shoppers in just a few months.

Think about it this way: Your offer can be great, but if nobody ever takes notice, you won’t sell anything. That’s why any type of traffic source is key, including SEO traffic.

The interesting thing about SEO is it can bring you all the traffic you need, making paid ads and social media “optional” traffic channels.

That doesn’t mean you should forget about them, but it’s no longer a matter of survival. It’s simply a matter of not leaving money on the table.

Having your ecommerce website optimized for search engines is crucial for creating a solid foundation to build upon.
So yes. SEO is very important for your store.

But there's a myriad of ways to mess up your SEO. I'd even go ahead and say that ecommerce SEO is one of the toughest forms of SEO in existence today.

First piece of advice:

I know this may sound counter intuitive, but don't focus on search engines. Instead, focus on your audience. Focus on the hungry shoppers looking to buy the products you offer.

By adopting a user-focused approach, you'll never lose sight of what's truly important: serving your customers to the best of your ability.

As an ecommerce owner or manager, it's crucial to make sure everything you do leads to a better shopping experience.

Why?

A better shopping experience will improve your store's conversion rate, and produce a better ROI on all your marketing efforts.

Want a better ROI from your paid ads? Want a better ROI from your SEO efforts? Offer a stellar user experience to your audience. Make them love shopping in your store.

The beauty of doing this is search engines will pick up on the positive shopping experience in your store, and push you higher in the search engine result pages. It's a win-win on all fronts.

Getting all your category and product pages optimally indexed in the search engines is undoubtedly the most important next step. So make sure there's nothing preventing your "key" ecommerce pages from being optimally indexed (included) in the search engine pages.

Not sure what to look at? Get in touch and I can help you figure this out with a technical SEO audit.

I'll identify any issues or roadblocks that may be hurting your ecommerce store's SEO performance. Then offer actionable recommendations to resolve these issues, and drive in more shoppers from the search engines.

Absolutely. Using the correct keywords on both your product and category pages is crucial for success.

Make sure you're using keywords that:
1 - target the correct type of audience (potential customers),
2 - and have the highest potential to drive in more traffic & sales.

Once you're 100% sure you've selected the right keywords, it's time to get into the meat & potatoes of SEO. It's time to rank those keywords on page 1 in the search engines.

Easier said than done obviously :)

But still easy for an experienced SEO specialist. So don't hesitate to get in touch if you're stuck with your keywords, and don't know how to push them to the top of the search engines. And of course, if you need help selecting the right keywords, I'd be happy to help.

Apply for a free consultation below, and we'll schedule a call to discuss your ecommerce SEO.