Let's get straight to the point.
Traffic is one of the main factors that can not only increase your month-to-month revenue, but also increase your store's valuation in the case of an exit strategy.
This is especially true if you drive in the right type of traffic, that consists of shoppers and not only dwellers.
That's where organic search traffic comes into the equation.
According to the analytics data I've personally observed on countless ecommerce websites, organic search traffic tends to convert exceptionally well. And with the right SEO strategy, you can literally flood your website with potential shoppers in just a few months.