Is Technical SEO really that important?
YES, without a shadow of a doubt - and I'll explain why below.
In today's organic search landscape, it's become increasingly important to ensure your technical SEO is optimally managed. If not, all your other SEO efforts will not yield the expected results.
After all, technical SEO at its core, is making sure search engine robots can crawl, render, and index your site's pages in an optimal and controlled manner.
In other words, you need to make sure your site's important pages, that you want found by your target audience, are also easy for robots to find and read.
Seems simple when you look at it like that, by there are literally hundreds of ways things can go wrong, and there's no one-size-fits-all solution.
Each site has its own infrastructure, code, scripts, and is managed differently, and by different people. As a results, there are many ways things can go haywire.