Let's get straight to the point.
All ecommerce store managers know how important organic search traffic can be for steady, predictable sales.
They generally also know that depending ONLY on a paid ads strategy can be tricky in the longterm.
After all, you're 100% dependent on paying each and every click. And the day you stop paying for each click, you disappear from the surface of the (search engine) earth. Brutal, I know.
This is precisely why SEO can be a valuable growth channel for any ecommerce store, as it pretty much drives in a steady stream of traffic. Day in, and day out.
Of course, to get there, you need an SEO strategy that actually moves the needle, by putting you at the top of page 1 for your target keywords.